Being a salesman and having responsibility for realising an organisation's sales targets is an extremely demanding job that requires a wide variety of skills and bears a heavy burden of responsibility. The demands made on today's salesmen are greater than ever. The following is a brief list of some of the areas in which you need to excell at if you want to meet these expectations: Learn and maintain a professional attitude and winner mentality Work in a focused fashion with targets and target management Plan your daily tasks in order to increase efficiency and achieve better results Qualify your target group in order to optimise your effective sales time Successfully generate leads from telesales to decision makers Manage incoming calls in a proactive fashion Be prepared to participate in meetings in a professional manner Work in a structured fashion with targets and meeting agendas Develop your interview technique to identify the customer's unique needs Develop customer needs to their unique needs Present the correct solution and a targeted action plan to the customer Develop expertise in group presentations for a number of decision makers Identify and communicate the value in a solution and handle customer objections Overcome internal price objections Prevent price objections/resistance Present advantages in terms of values and ROI Identify purchasing signals and utilise test completions Deliver a final completion under pressure Get references from the customer to help generate effective additional sales Carry out negotiations at all levels Successfully conclude orders and ensure customer satisfaction Build customer relations and loyalty to partnership levels Manage the dissatisfied customer Improve the company's customer service