Objective/Success Criteria for the Training The purpose of the training was first and foremost to ’lift’ our sales consultants so they understand a value-based sales process better and thus may contribute positively to the total turnover and earnings of Lesjöfors. The training should include a wide target group of sales consultants and order processors. The Choice of Supplier Our management was contacted directly by Michael Hove from SalesPartners who presented the concept. We primarily considered the concept goal-oriented and interesting because:     a) we could goal-orient the training with our own products, clients and examples of sales processes.     b) the training could be customised and thus match our needs.     c) the training could be held in-house, meaning that a wider target group in Lesjöfors could participate from time to time. Afterwards we tested our concept in connection with our sales group and everyone in the group supported the concept. Subsequently, a 12-month training period was planned and initiated. Training Method The course was divided into 9 modules of 3 hours each time where the action plans were followed up each time. In connection with each module an internal preparation where the individual modules are targeted, including examples from the daily work, takes place. The concept makes it possible to hold our own internal meetings, however, we have afterwards assessed that we need an external chairman for the entire process. Training Results Having completed 4 modules, we have noticed that the focus on the value-based sales has improved in general. The focus on an increased contribution margin per krone (DKK) earned and additional sales to existing clients has improved. In general, I believe that the competences of the group have improved. The training has moreover given us an overall brush up and team building of the sales group. Evaluation of SalesPartners/Return on Investment: We are very satisfied with everything and we feel that we have got good value for money when it comes to our investment. Please feel free to contact me if you need further information. Yours sincerely     Tue Jensen Sales Director, Lesjöfors